We created the following integrated campaign assets to highlight and promote Citizens' inclusive culture. I designed rounded rectangles featuring each color of the Progress Flag to frame colleague portraits, interviews, event footage and website content. We animated the rectangles converging and overlapping to transition between clips — and added a subtle cascading effect to the rectangles to frame the interview footage. Our team shot the colleague portraits and interviews all in-house.
My Roles: AD/Designer, CW & Video Editor
Social
Landing Page
Credits
CDs: Tony Gould, Matt Rockett, Ion Sokhos
AD/Designer: Andrew Ralston Smith
CWs: Carina Boucher, Andrew Ralston Smith
Animators/Editors: Katie Covino, Andrew Ralston Smith
Color/Retouching: Alex Champoli
Photographer: Michael Colocouris
