I’m a brand creative who leads with ideas. Copywriting is my primary craft with art direction and design as natural extensions. Whatever the discipline, I chase simple, concept-driven storytelling that lands emotionally.
At Citizens, I lead creative for marquee sports, entertainment and event sponsorships including the NYC Marathon, NJ Devils, Prudential Center, Detroit Grand Prix and Queens Night Market. The work spans social, digital, OOH and large-scale activations.
I came to brand creative through a deliberate pivot. Before Citizens, I freelanced as a copywriter while training in conceptual advertising at AdHouse and SVA. That followed years in performance marketing, including a stint as Paid Search Lead at Dentsu X on the Dior account, with prior roles at Getty Images, SSCG Media and Microsoft. The performance background taught me how to defend creative in any room, but making the work is where I want to stay.
I’m built for how creative actually gets made now: ideas first, execution flexible, using data and AI where they sharpen the work.
I also draw New Yorker-style cartoons. It started as a personal project and became a way of thinking. I find the concept before the execution and trust that copy and visual agreement can elevate a piece beyond the sum of its parts.
I’m based in Brooklyn, NY. Questions? Contact me at:
EXPERIENCE
Sr. Copywriter, AVP
(Freelance) April 2022 - July 2023; (Full-Time) July 2023 - Present
IN-HOUSE @ Citizens
Freelance Sr. Copywriter
February 2021 - July 2023
AGENCIES: Digitas, Liquid Agency, Amsive Digital, Beasley Digital
CLIENTS: Citizens, ALDI USA, Whirlpool, Maytag, Viva, Kleenex, Cottonelle, Angostura Bitters, Zest, Assurant, Hopsteiner
Freelance Copywriter
May 2020 - February 2021
AGENCIES: Blink, Teabeapea Creative Services
CLIENTS: Chipper Cash, Tech Services Virtual Expo
Integrated & Digital Marketer
February 2012 - January 2020
AGENCIES/COMPANIES: Dentsu X, Getty Images, SSCG Media, Microsoft, Points of Light
EDUCATION
School of Visual Arts, NYC
Fall 2018 & Summer 2021
Advertising, Animation Screenwriting
Ad House, NYC
January 2020 - December 2020
Conceptual Advertising Creative
James Madison University, VA
August 2007 - May 2011
B.A. in Communication Studies