I’m a brand creative who writes, designs, animates and edits integrated campaigns for live sports and cultural events. My work has to earn attention in places full of distractions, whether that’s a hockey arena, a marathon finish line or a downtown Detroit racetrack.
At Citizens, I lead creative for major sponsorships, including the TCS NYC Marathon, New Jersey Devils, Detroit Grand Prix and Queens Night Market. I combine copywriting, art direction, design, motion/video editing and social-first thinking to develop integrated campaigns from concept to execution.
Before my current role, I was a freelance copywriter and content creator, with prior roles in digital and integrated marketing at Dentsu, Getty Images, SSCG, Microsoft and Points of Light. That foundation shapes how I think about creative — not just how it looks, but how it works across channels and fits into the overall marketing mix.
I also draw New Yorker-style cartoons. It started as a personal project and became a way of thinking, finding the concept before the execution, trusting that copy and visual agreement can elevate a piece beyond the sum of its parts. That instinct lives in the campaigns too.
Based in New York, I’m a natural leader and public speaker with passions for travel and tennis.
Lob me your questions at:
EXPERIENCE
Sr. Creative, AVP
July 2023 - Present
IN-HOUSE @ Citizens
Freelance Sr. Copywriter & Content Creator
February 2021 - July 2023
AGENCIES: Digitas, Liquid Agency, Amsive Digital, Beasley Digital
CLIENTS: Citizens, ALDI USA, Whirlpool, Maytag, Viva, Kleenex, Cottonelle, Angostura Bitters, Zest, Assurant, Hopsteiner
Freelance Copywriter
May 2020 - February 2021
AGENCIES: Blink, Teabeapea Creative Services
CLIENTS: Chipper Cash, Tech Services Virtual Expo
Integrated & Digital Marketer
February 2012 - January 2020
AGENCIES/COMPANIES: Dentsu X, Getty Images, SSCG Media, Microsoft, Points of Light
EDUCATION
School of Visual Arts, NYC
Fall 2018 & Summer 2021
Advertising, Animation Screenwriting
Ad House, NYC
January 2020 - December 2020
Conceptual Advertising Creative
James Madison University, VA
August 2007 - May 2011
B.A. in Communication Studies