I’m a brand creative who leads with ideas. I create campaigns, content and experiences rooted in sports and culture. Copywriting is my primary craft, with art direction and design as natural extensions.
I lead the creative squad behind Citizens’ sports and entertainment sponsorships: Citizens Bank Park and the Philadelphia Phillies, the TCS NYC Marathon and NYRR partnership, the NY Giants, the NJ Devils and Prudential Center, the Detroit Grand Prix, and the Citizens Live music venues in Boston and Pittsburgh. It’s a player/coach role, so I lead a team while staying hands-on across concept, copy and art direction. The job is to elevate the live experiences and make the brand feel genuinely present in the communities it serves. The work spans social, digital, OOH and experiential.
Before Citizens, I freelanced as a copywriter while studying conceptual advertising at AdHouse and SVA. Prior to that, I worked in performance marketing at Dentsu X, Getty Images, SSCG Media and Microsoft. That background taught me how to defend creative in any room, but making the work is where I want to stay.
I’m built for how creative gets made now: ideas first, execution flexible, using data and emerging tools where they sharpen the work.
I also draw New Yorker-style cartoons. What began as a personal project became a way of thinking. I find the concept first, then let the copy and visuals work together.
I’m based in Brooklyn, NY. Questions? Contact me at:
EXPERIENCE
Associate Creative Director, AVP
July 2026 - Present
IN-HOUSE @ Citizens
Sr. Copywriter (Hybrid Creative), AVP
(Freelance) April 2022 - July 2023; (Full-Time) July 2023 - July 2026
IN-HOUSE @ Citizens
Freelance Sr. Copywriter
February 2021 - July 2023
AGENCIES: Digitas, Liquid Agency, Amsive Digital, Beasley Digital
CLIENTS: Citizens, ALDI USA, Whirlpool, Maytag, Viva, Kleenex, Cottonelle, Angostura, Zest
Freelance Copywriter
May 2020 - February 2021
AGENCIES: Blink, Teabeapea Creative Services
CLIENTS: Chipper Cash, Tech Services Virtual Expo
Integrated & Digital Marketer
February 2012 - January 2020
AGENCIES/COMPANIES: Dentsu X, Getty Images, SSCG Media, Microsoft, Points of Light
EDUCATION
School of Visual Arts, NYC
Fall 2018 & Summer 2021
Advertising, Animation Screenwriting
Ad House, NYC
January 2020 - December 2020
Conceptual Advertising Creative
James Madison University, VA
August 2007 - May 2011
B.A. in Communication Studies