I’m a brand creative and strategist who concepts, writes, designs, animates and polishes integrated content for brand partnerships, live sports and cultural events. My work has to earn attention in places full of distractions, whether that’s an NHL hockey arena or along a major marathon route.
At Citizens, I help lead creative for marquee sponsorships, including the TCS NYC Marathon, New Jersey Devils, Prudential Center, Detroit Grand Prix and Queens Night Market. I combine copywriting, art direction, design, motion, video and full-funnel thinking to develop integrated campaigns from concept to execution.
I came to brand creative through a deliberate career pivot. Before Citizens, I freelanced as a copywriter and content creator while training in conceptual advertising at Ad House NYC and SVA. That followed years in performance marketing, including a stint as Paid Search Lead at Dentsu X on the Dior account, with earlier roles at Getty Images, SSCG Media and Microsoft. The performance background taught me how to defend creative in any room, but making the work is where I want to stay.
I also draw New Yorker-style cartoons. It started as a personal project and became a way of thinking. I find the concept before the execution and trust that copy and visual agreement can elevate a piece beyond the sum of its parts.
I’m fluent in data and AI, and try to use both where they actually sharpen the work.
I’m based in Brooklyn, NY.
Questions? Contact me at:
EXPERIENCE
Sr. Creative, AVP
July 2023 - Present
IN-HOUSE @ Citizens
Freelance Sr. Copywriter & Content Creator
February 2021 - July 2023
AGENCIES: Digitas, Liquid Agency, Amsive Digital, Beasley Digital
CLIENTS: Citizens, ALDI USA, Whirlpool, Maytag, Viva, Kleenex, Cottonelle, Angostura Bitters, Zest, Assurant, Hopsteiner
Freelance Copywriter
May 2020 - February 2021
AGENCIES: Blink, Teabeapea Creative Services
CLIENTS: Chipper Cash, Tech Services Virtual Expo
Integrated & Digital Marketer
February 2012 - January 2020
AGENCIES/COMPANIES: Dentsu X, Getty Images, SSCG Media, Microsoft, Points of Light
EDUCATION
School of Visual Arts, NYC
Fall 2018 & Summer 2021
Advertising, Animation Screenwriting
Ad House, NYC
January 2020 - December 2020
Conceptual Advertising Creative
James Madison University, VA
August 2007 - May 2011
B.A. in Communication Studies