I’m a brand creative who leads with ideas. I create campaigns, content and experiences rooted in sports and culture. Copywriting is my primary craft, with art direction and design as natural extensions.
At Citizens, I concept and direct creative for marquee sports, entertainment and event sponsorships including the NYC Marathon, NJ Devils, Prudential Center, Detroit Grand Prix and Queens Night Market. My work spans social, digital, OOH and experiential.
Before Citizens, I freelanced as a copywriter while studying conceptual advertising at AdHouse and SVA. Prior to that, I worked in performance marketing at Dentsu X, Getty Images, SSCG Media and Microsoft. That background taught me how to defend creative in any room, but making the work is where I want to stay.
I’m built for how creative gets made now: ideas first, execution flexible, using data where it sharpens the work.
I also draw New Yorker-style cartoons. What began as a personal project became a way of thinking. I find the concept first, then let the copy and visuals work together.
I’m based in Brooklyn, NY. Questions? Contact me at:
EXPERIENCE
Sr. Copywriter, AVP
(Freelance) April 2022 - July 2023; (Full-Time) July 2023 - Present
IN-HOUSE @ Citizens
Freelance Sr. Copywriter
February 2021 - July 2023
AGENCIES: Digitas, Liquid Agency, Amsive Digital, Beasley Digital
CLIENTS: Citizens, ALDI USA, Whirlpool, Maytag, Viva, Kleenex, Cottonelle, Angostura Bitters, Zest, Assurant, Hopsteiner
Freelance Copywriter
May 2020 - February 2021
AGENCIES: Blink, Teabeapea Creative Services
CLIENTS: Chipper Cash, Tech Services Virtual Expo
Integrated & Digital Marketer
February 2012 - January 2020
AGENCIES/COMPANIES: Dentsu X, Getty Images, SSCG Media, Microsoft, Points of Light
EDUCATION
School of Visual Arts, NYC
Fall 2018 & Summer 2021
Advertising, Animation Screenwriting
Ad House, NYC
January 2020 - December 2020
Conceptual Advertising Creative
James Madison University, VA
August 2007 - May 2011
B.A. in Communication Studies