The traditional Lunar New Year gift is a red envelope filled with cash. As such, Citizens offers red envelopes to customers who make withdrawals around the start of the New Year. I created an animated dragon emerging from Citizens’ branded red envelope to celebrate the Year of the Dragon and engage customers through in-branch digital signage and social media. As someone born in another Year of the Dragon, it was an honor to bring this guy to life and release him into the wild.
My Role: CW, Designer & Animator
In-Branch Digital Signage
Social
Credits
CW: Andrew Ralston Smith
Illustrator/Designer: Andrew Ralston Smith
Animator: Andrew Ralston Smith
