The traditional Lunar New Year’s gift is a red envelope filled with money. As such, Citizens Bank offers red envelopes to customers who make cash withdrawals around the holiday. Nodding to this, I created an animated dragon with a New Year's message emerging from Citizens’ branded red envelope. For someone born in another Year of the Dragon, it was an honor to bring this guy to life and release him into the wild (and on social media).
My Role: Animator, CW, Designer & Illustrator
In-Branch Digital Signage
Social
Credits
CDs: Tony Gould, Matt Rockett
CW: Andrew Ralston Smith
Illustrator/Designer: Andrew Ralston Smith
Animator: Andrew Ralston Smith
