When Citizens broke into the NYC market, I made these lighthearted ads to introduce ourselves to our new neighbors. The ads appeared on Timeout.com (site wrap), Gothamist.com, and paid social media, targeting New Yorkers.
My Role: CW, Designer & Illustrator
Credits
CDs: Tony Gould, Matt Rockett
Illustrator/Designer: Andrew Ralston Smith
CW: Andrew Ralston Smith
