I made these lighthearted, hand-drawn ads to help Citizens break into the NYC market. I paired familiar New York imagery with subtle wordplay to help bring awareness to the newest bank in town. With reference to helping New Yorkers along life’s journey, the messaging speaks broadly to the benefits of Citizens’ banking services under the “Made Ready” brand platform. These puppies appeared on Timeout.com, Gothamist.com, and social media.
My Role: CW & Designer
Credits
CW: Andrew Ralston Smith
Designer/Illustrator: Andrew Ralston Smith
