I made these lighthearted, hand-drawn ads to help Citizens break into the NYC market. I paired familiar New York imagery with subtle wordplay to endear New Yorkers to the newest bank in town — and a means of getting to the next stop along life's journey. The ads appeared on Timeout.com, Gothamist.com, and social media.
My Role: CW, Designer & Illustrator
Credits
CW: Andrew Ralston Smith
Designer/Illustrator: Andrew Ralston Smith
