What does banking have to do with New Jersey Devils hockey? Not much, to be honest. The fans, however, need banking services and advice to make sense of their money. The financial clarity they get when they bank with Citizens allows the Jersey faithful to make the most of the big moments on the ice — the moments we're all made for as fans. When Jack Hughes nets a power play goal, or Jacob Markström makes a monster save, Citizens celebrates alongside the fans as the Official Bank of the New Jersey Devils.
We created the following integrated sponsorship campaign for the 2024-25 regular season and playoffs. It spanned social, digital, print and OOH, including in-arena and in-branch signage. It also coincided with a twin sponsorship campaign for Prudential Center’s concerts and live entertainment events, which can be seen at the bottom of the page.
My Role: CW
Digitally Enhanced Dasherboards
These banners were digitally projected onto the boards and only displayed for the broadcast tv audience.
In-Arena Signage
Social
Digital Banners
Other Events @ Prudential Center
When the Devils aren't playing on home ice, Prudential Center hosts a variety of concerts and other live entertainment events. We iterated the "Made for this" campaign concept to emphasize the experience of attending one of these live events, reminding fans that the financial clarity they get with Citizens allows them to make the most of the moments we're all made for as fans.
My Role: CW
Events In-Arena Signage
Pru Center Entertainment Banners
Credits
CW: Andrew Ralston Smith
AD: Shawn Anderson
Animator: Katie Covino
