When Citizens sponsored the 2025 Detroit Grand Prix, I created video content that put them right in the action. My digital signage lit up prime real estate along the IndyCar racetrack and energized local Citizens branches. I also cranked up the pre-race excitement on social, building anticipation and getting fans hyped for race weekend.
My Role: Content Creator (CW, Designer & Animator/Editor)
Social
In-Branch/On-Site Digital Signage
Credits
CW: Andrew Ralston Smith
Designer: Andrew Ralston Smith
Animator/Editor: Andrew Ralston Smith
