To showcase Citizens Bank's support of its diverse colleagues and communities during Hispanic Heritage Month, we needed to create a campaign that was inclusive, representative, and respectful of the various Latin and Hispanic cultures being celebrated. As such, I created a broadly symbolic, floral frame design with cascading colors and simple motion. These assets were shared on the bank's social channels, website and in-branch digital signage.
My Role: AD/Designer, CW & IllustratorSocial
Landing Page
Credits
CDs: Tony Gould, Matt Rockett & Ion Sokhos
AD/Designer: Andrew Ralston Smith
CW: Andrew Ralston Smith
Animator/Editor: Katie Covino
Color/Retouching: Alex Champoli
Photographer: Michael Colocouris
