To provide folks with some useful information in their email inboxes around the holidays, we made targeted CRM blasts for Viva Paper Towels with hosting and crafting tips. We sent pet owners tips for how to prep their pets and homes for company, and a few arts & crafts project ideas for parents and their kids — just to name a few.
My Role: CW

Target: Cooking Enthusiasts

Target: General

Target: Pet Owners

Target: Arts & Crafts Enthusiasts

Target: Makeup Enthusiasts

Target: Pet Owners

Credits
CD: Chris Gedris
AD: Ryan Bloecker
CW: Andrew Ralston Smith