College financing can be stressful. To help avoid “the paying for school scaries,” I created social ads that channel pure “hakuna matata” energy. Since Citizens has the resources parents and students need, they can rest assured there’s nothing to worry about. Now sit back, relax and take a look below.
My Role: Content Creator (CW, Designer & Video Editor)
Social
Reddit Ad
This ad’s click-through-rate was 3X higher than Reddit’s financial services industry benchmark.
Snapchat Ad
Credits
CW: Andrew Ralston Smith
Designer: Andrew Ralston Smith
Video Editor: Andrew Ralston Smith
