College financing is stressful, so I created Reddit and Snapchat ads to guide anxious parents and students toward Citizens’ Student Lending Resource Hub — appealing to their laid-back side.
My Role: Content Creator (CW, Designer & Video Editor)
Social
Reddit Ad
This ad’s click-through-rate was 3X higher than Reddit’s financial services industry benchmark.
Snapchat Ad
Credits
CW: Andrew Ralston Smith
Designer: Andrew Ralston Smith
Video Editor: Andrew Ralston Smith
