Planning to pay for college has never been so straightforward. When parents and teens access Citizens Bank's helpful articles, expert advice and student lending services, they shed the dread often associated with funding school—and feel extremely chill.
My Role: CW, Designer & Video Editor
Social
Reddit Ad
This ad's click-through rate (0.64%) was roughly 3X greater than Reddit's financial services benchmark.
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Credits
CDs: Tony Gould, Matt Rockett
CW: Andrew Ralston SmithAD/Designer: Andrew Ralston Smith
Video Editor: Andrew Ralston Smith
