From a visual perspective, I intended for Citizens Bank's Pride campaign to feature each color of the Progress Flag equally while showcasing clips of colleagues and customers at Pride events. To transition between clips, we animated converging rectangles and added a subtle cascading effect to corner rectangles framing interview footage.
My Role: AD/Designer & CW
Social
Landing Page
Credits
CDs: Tony Gould, Matt Rockett, Ion Sokhos
AD/Designer: Andrew Ralston Smith
CWs: Andrew Ralston Smith, Jodi Tormey
Animator/Editor: Katie Covino
Color/Editor: Alex Champoli
Photographer: Ion Sokhos, Michael Colocouris
